Skip to content
You are not logged in |Login  
     
Limit search to available items
Book Cover
book
BookBook
Author Ingrassia, Paul.

Title Comeback : the fall and rise of the American automobile industry / Paul Ingrassia and Joseph B. White.

Publication Info. New York : Simon & Schuster, [1994]
©1994

Copies

Location Call No. Status
 Avon Free Public Library - Adult Department  338.7 INGRASSIA    Check Shelf
Description 496 pages, 16 unnumbered pages of plates : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages [479]-480) and index.
Contents Book 1: The old lions. Detroit's Lions in winter -- The nummi commandos -- The lions roar -- The general loses command -- Ford's unlikely hero -- Dead in the water -- People power -- Chrysler crashes -- Ford falters -- The Japanese Juggernaut -- Lee leaves -- GM: the April coup -- GM: the October revolution -- Book II: The young lions. The bubble bursts -- Tommy LaSorda's team -- The mustang -- The López files -- The new GM -- Neon lights.
Form Also issued online.
Subject Automobile industry and trade -- United States.
Corporate turnarounds -- United States.
Indexed Term Cars Production
United States
Added Author White, Joseph B.
ISBN 0671792148: $25.00 ($33.00 Can.)
9780671792145
-->
Add a Review