| Description |
vi, 362 pages : illustrations ; 24 cm |
| Note |
"Byron Preiss Visual Publications book." |
| Bibliography |
Includes bibliographical references (pages [352]-357) and index. |
| Contents |
Robert Morris: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation --- J. P. Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the democratization of stock ownership -- David Sarnoff, RCA, and the rise of broadcasting -- Walt Disney and his family-entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's, and the fast-food industry -- Betting the company: Joseph Wilson and the Xerox 914 --American Express and the charge card -- Mary Kay Ash and her corporate culture for women -- Intel's microprocessor and the computer revolution -- Sam Walton, Wal-Mart, and the discounting of America -- William McGowan and MCI: a new world of telecommunications -- The turnaround at Harley-Davidson -- Kohlberg Kravis Roberts & Co. and the leveraged buyout -- William Gates and the dominance of Microsoft. |
| Subject |
Success in business -- United States -- Case studies.
|
| Added Title |
Forbes.
|
| ISBN |
0471143146 cloth alkaline paper |
|
