| Edition |
First edition. |
| Description |
416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 311-394) and index. |
| Contents |
Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future? |
| Summary |
A critical history of Coca-Cola's business successes outlines the company's particularly effective strategies for production, cost control and franchising while citing Coke's role in world resource depletion and the obesity crisis. |
| Subject |
Coca-Cola Company.
|
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Soft drink industry -- United States.
|
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Sustainable development.
|
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Social responsibility of business.
|
| ISBN |
9780393241129 (hardcover) |
|
0393241122 (hardcover) |
|
