| Description |
xii, 259 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 227-232) and index. |
| Contents |
1. If it's February, it must be toy fair -- 2. The inventors -- 3. What Hasbro wants -- 4. Barbie goes to war : battle of the dolls -- 5. The (vicious) business of toys -- 6. War of the aisles : the retail battleground -- 7. Grabbing them young -- 8. Santa's sweatshop. |
| Subject |
Toy industry -- United States.
|
| ISBN |
0743247655 alkaline paper |
|
9780743247658 alkaline paper |
|
