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Author Matus, Victorino.

Title Vodka : how a colorless, odorless, flavorless spirit conquered America / Victorino Matus.

Publication Info. Guilford, Connecticut : Lyons Press, [2014]


Location Call No. Status
 Southington Library - Adult  338.4 MAT    Check Shelf
Edition First edition.
Description xvii, 252 pages : color illustrations ; 24 cm
Note Includes index.
Summary "Vodka began as rotgut medicine in Medieval Russia, but this neutral grain alcohol has become our uncontested king of spirits, with over 1,000 brands fighting for market share. But it wasn't always thus. For two centuries, America drank the brown stuff: rum and whiskey. So how did Russia's "little water" unseat our favorite hooch? Vic Matus takes us on an incredible visual journey from vodka's humble American origins in a Depression-era Connecticut factory--using the family recipe of a poor Russian exile named Vladimir Smirnov--through its glamorous rise to fame at the hands of James Bond and Sex and the City to today's craft distillery movement. You'll see in clear, intoxicating detail how hippie culture, women's lib, and an absolutely ingenious Swedish company all played their part, transforming the booze into a status symbol. By 1975, the war had ended: Vodka officially became our favorite spirit. Today, a third of all cocktails contain it, and last year 140 million gallons of the stuff racked up $20 billion in sales. Here is the crisply distilled, bracing story of how entrepreneurs defied the odds and turned medieval medicine into a multibillion-dollar industry."-- Provided by publisher.
"How risk-taking entrepreneurs defied the odds and turned medieval medicine into a multibillion-dollar industry"-- Provided by publisher.
Bibliography Includes bibliographical references (pages 243-244) and index.
Contents "A plunge off the very deep end" -- Vodki -- Breathless charm -- Absolut power -- The Dutch masters -- Skyy's the limit -- The greatest vodka story ever told -- The legend of Tito Beveridge -- Hollywood -- Las Vegas -- Flavor country -- Backlash -- Pioneering spirit -- The Middle Kingdom.
Subject Vodka -- United States.
Distilleries -- United States.
Distilling industries -- United States.
COOKING -- Beverages -- Wine & Spirits.
COOKING -- History.
Distilleries. (OCoLC)fst00895527
Distilling industries. (OCoLC)fst00895540
Vodka. (OCoLC)fst01168730
United States. (OCoLC)fst01204155
ISBN 9780762786992 (hardback)
076278699X (hardback)
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