An admission -- Prologue -- The happiness factory -- Give 'em enough Coke -- Serious charges -- The hush money that didn't stay quiet -- 'Chile' -- The days of the great Coke pledge -- May contain traces of child labour -- Dodge city -- Let them dig wells -- Interlude : connecting -- India : a prequel -- Kuriji -- Gas -- The fizz man's burden -- India : a postquel -- Second fattest in the infants -- Belching out the devil -- We're on the road to Delaware -- Postscript: Brand loyalty.
