| Description |
vii, 280 pages ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Explores common assumptions, biases, and hidden associations that influence how people make financial choices, drawing on research in psychology and behavioral economics to share advice on how to strategically direct one's financial decisions for maximum gain. |
| Subject |
Finance, Personal -- Psychological aspects.
|
|
Money -- Psychological aspects.
|
| Added Author |
Mann, John David.
|
| ISBN |
9780071623391 |
|
0071623396 |
|
