LEADER 00000cam  2200000 a 4500 
001    ocn601107497 
003    OCoLC 
005    20110218043133.0 
008    100910t20112011nyu      b    001 0 eng   
010      2010038676 
020    9780393076011|qhardback 
020    0393076016|qhardback 
035    (OCoLC)601107497 
040    DLC|beng|cDLC|dIG#|dBTCTA|dYDXCP|dUPZ|dBUF|dEINCP 
049    CKEA 
050 00 HD9696.8.A2|bR67 2011 
082 00 306.4/802854678|222 
100 1  Rose, Frank,|d1949- 
245 14 The art of immersion :|bhow the digital generation is 
       remaking Hollywood, Madison Avenue, and the way we tell 
       stories /|cFrank Rose. 
250    First edition. 
264  1 New York :|bW.W. Norton & Co.,|c[2011] 
264  4 |c©2011 
300    354 pages ;|c22 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages [321]-333) and 
       index. 
505 0  The dyslexic storyteller -- Fear of fiction -- Deeper -- 
       Control -- Forking paths -- Open worlds -- The hive mind 
       and the mystery box -- Television: the game -- Twitter and
       nothingness -- This is your brand on YouTube -- The one-
       armed bandit -- The emotion engine -- How to build a 
       universe that doesn't fall apart. 
520    Wired contributing editor Frank Rose introduces readers to
       the people who are reshaping media for a two-way world--
       people like Will Wright (The Sims), James Cameron (Avatar),
       Damon Lindelof (Lost), and dozens of others whose ideas 
       are changing how we play, how we chill, and even how we 
       think. 
650  0 Internet entertainment industry|xSocial aspects. 
650  0 Internet entertainment|xSocial aspects. 
650  0 Internet marketing|xSocial aspects. 
650  0 Entertainment computing|xSocial aspects. 
650  0 Internet|xSocial aspects. 
994    92|bCKE