| Description |
viii, 453 pages : illustrations ; 26 cm |
| Contents |
Four stages of cultural growth : the American city -- All the world a melting pot? : Japan at American fairs, 1876-1904 -- Museums, merchandising, and popular taste : the struggle for influence -- A historical perspective on museum advocacy -- Cultural institutions and American modernization -- Great American fairs and American cities : the role of Chicago's Columbian Exposition -- Museums : the hidden agenda -- Utopian fiction and its discontents -- The drama of consumer desire -- John Philip Sousa and the culture of reassurance -- Who owns our myths? : heroism and copyright in an age of mass culture -- Collective possession : J. Pierpont Morgan and the American imagination -- The changing landscape. Spaced out at the shopping center ; Living with lobbies ; Parking the garage -- Iconography and intellectual history : the halftone effect -- Color and media : some comparisons and speculations -- Pictorial perils : the rise of American illustration -- Designs on demand: art and the modern corporation. |
| Note |
Selected essays written over a period of fifteen years. |
| Bibliography |
Includes bibliographical references (pages 379-431) and index. |
| Subject |
Arts -- United States -- Marketing.
|
|
Popular culture -- United States -- History -- 20th century.
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| ISBN |
0226317579 alkaline paper |
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