| Description |
344 pages : illustrations, map ; 25 cm |
| Bibliography |
Includes bibliographical references (pages [311]-334) and index. |
| Contents |
Part I: Popularity and the mind -- The power of exposure: featuring Claude Monet, Adele, and Donald Trump -- The Maya rule: featuring ESPN, Spotify, and the first NASA space station -- The music of sound: featuring John F. Kennedy, Barack Obama, and ABBA -- Interlude: The chills -- The myth-making mind I: the force of story: featuring Star Wars, Isaac Asimov, and Hollywood psychohistory -- The myth-making mind II: the dark side of hits: featuring Hungarian vampires, Disney princesses, and cable news -- The birth of fashion: featuring Taylor Swift, the printing press, and the laugh track -- Interlude: A brief history of teens -- Part II: Popularity and the market -- Rock and roll and randomness: featuring the Mona Lisa, "Rock around the clock," and chaos theory -- The viral myth: featuring Fifty Shades of Grey, John Snow, and Pokeḿon GO -- The audience of my audience: featuring Etsy, Bumble, and Moonies -- Interlude: Le panache -- What the people want I: the economics of prophecy: featuring Game of Thrones, Seinfeld, and Shazam -- What the people want II: a history of pixels and ink: featuring the tabloid, the television, and the news feed -- Interlude: 828 Broadway -- The futures of hits: empire and city-state: featuring Mickey Mouse, BuzzFeed, and Kid A. |
| Summary |
An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful. |
| Subject |
Consumers.
|
|
Popularity -- Social aspects.
|
|
Marketing -- Social aspects.
|
|
Product management.
|
| Other Form: |
Online version: Thompson, Derek, 1986- author. Hit makers New York, NY : Penguin Press, [2017] 9781101980347 (DLC) 2016059842 |
| ISBN |
9781101980323 (hardcover) |
|
110198032X (hardcover) |
|
