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Author Best, Joel.

Title Flavor of the month : why smart people fall for fads / Joel Best.

Publication Info. Berkeley : University of California Press, [2006]
©2006
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Connect to http://www.loc.gov/catdir/toc/ecip0517/2005022128.html
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Connect to http://www.loc.gov/catdir/enhancements/fy0622/2005022128-d.html

Copies

Location Call No. Status
 Manchester, Main Library - Non Fiction  306.222 BEST    Check Shelf
 Windsor, Main Library - Adult Department  306 BE    Check Shelf
Description xi, 201 pages : illustrations ; 22 cm
Bibliography Includes bibliographical references (pages 179-197) and index.
Contents The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
Subject Social institutions.
Fads -- Social aspects.
Diffusion of innovations.
ISBN 0520246268 cloth alkaline paper
Standard No. 9780520246263
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