| Edition |
First edition. |
| Description |
xvi, 285 pages ; 24 cm |
| Language |
Text in English. |
| Bibliography |
Includes bibliographical references (pages 261-267) and index. |
| Contents |
Part one: The new embrace. The corridors of empower ; Heroine addicts : feminism and Hollywood ; Do these underpants make me look feminist? ; The golden age of (feminist) TV ; Our Beyoncés, ourselves: celebrity feminism -- Part two: The same old normal. Killer waves ; Empowering down ; The rise of Big Woman ; Creeping beauty -- Epilogue: The end of feel-good feminism. |
| Summary |
"A critical assessment of feminism today by the founding editor and creative director of Bitch magazine draws on the stories of institutions and everyday women to illuminate how feminism has been compromised by market forces, subversive politics and popular culture, sharing strategic recommendations for how to reverse marginalizing trends"--NoveList. |
|
Feminism has hit the big time. Once a dirty word, "feminist" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé. It drives advertising and marketing campaigns for everything from wireless plans to perfume, presenting what's long been a movement for social justice as just another consumer choice. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces. But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's pop-culture marketplace hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77%--or less--of the man's dollar, and vicious attacks on women are utterly routine. Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, this is the story of how we let this happen, and how we can amplify feminism's real purpose and power.--Adapted from dust jacket. |
| Subject |
Feminism -- United States.
|
|
Feminism and mass media -- United States.
|
|
Women in popular culture -- United States.
|
|
Feminism. (OCoLC)fst00922671
|
|
Feminism and mass media. (OCoLC)fst00922741
|
|
Women in popular culture. (OCoLC)fst01177953
|
|
United States. (OCoLC)fst01204155
|
| ISBN |
1610395891 (hardcover) |
|
9781610395892 (hardcover) |
|
9781610395908 (EB) |
|
