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Author Shields, Vickie Rutledge.

Title Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.

Publication Info. Philadelphia : University of Pennsylvania Press, [2001]
©2002

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  305.3 S555M    Check Shelf
Description xvi, 206 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages [187]-195) and index.
Contents 1. Theory and method -- 2. Stereotypes and body parts : advertising content -- 3. What do ads teach us about gender -- 4. Signs of the times : a semiotics of gender ads -- 5. Weighing in and measuring up -- 6. Elizabeth's story -- 7. Differences within gender : manufacturing distance - 8. Interventions and changes -- 9. Final thoughts.
Subject Gender identity in mass media.
Advertising.
Semiotics.
Added Author Heinecken, Dawn.
ISBN 0812236319 cloth alkaline paper
0812217918 paperback alkaline paper
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