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Author Zaslow, Emilie.

Title Feminism, Inc. : coming of age in girl power media culture / Emilie Zaslow.

Publication Info. Basingstoke : Palgrave Macmillan, 2011.

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  305.23 Z38F    Check Shelf
Description x, 205 pages ; 22 cm
Note Originally published: 2009.
Bibliography Includes bibliographical references and index.
Contents Introduction: A decade after spice: girl power media culture in the new millennium -- Growls and whimpers: the roots of girl power discourse -- When asked to talk: qualitative research with teen girls -- Wanna get dirty? Determining authentic sexual subjectivity -- The clothed body: girls' social and emotional experiences of style -- "I don't know what I'm going to do when it happens": independence, motherhood, careers, and imagining the future -- "If feminism is believing that women are humans, then I am a feminist": girls define feminism and feminist practice -- Conclusion: Culture discordance: neoliberal girl power meets social reality.
Summary Drawing on extensive research with a diverse group of seventy teen girls, Zaslow offers a critical account of the girl power moment in which feminism and femininity are shrink-wrapped together in one market-friendly package. With a focus on pop music and television, she skillfully explores the negotiative processes of teen girls as they make sense of girl power's new cultural narratives of femininity as well as its failure to offer strategies for real social change. Written in highly accessible language, this book charts new territory as it offers a rich account of the ways in which teen girls understand style, sexuality, motherhood, and feminism in girl power media culture, and how their desires, social experiences, and imaginings of the future are shaped in their relationship with a neoliberal girl power discourse.
Subject Teenage girls.
Mass media.
Feminism.
Feminism. (OCoLC)fst00922671
Mass media. (OCoLC)fst01011219
Teenage girls. (OCoLC)fst01145412
ISBN 9780230119963 (paperback)
0230119964 (paperback)
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