| Description |
xii, 257 pages : illustrations ; 24 cm. |
| Series |
Rutgers series in communications, media, and culture |
|
Rutgers series in communications, media, and culture.
|
| Bibliography |
Includes bibliographical references (pages [235]-248) and index. |
| Contents |
Children's desires/mother's dilemmas: the social contexts of consumption -- Buying happiness, buying success: toy advertising to parents -- The real power of commercials: questioning the terms of debates -- Utopia or discrimination?: commercials for kids -- Toy-based videos for girls: My little pony -- Action TV for boys: Slimer and the real ghostbusters -- Toys "R" Us: marketing to children and parents. |
| Subject |
Television advertising and children -- United States.
|
|
Child consumers -- United States.
|
| ISBN |
0813519888 |
|
9780813519883 |
|
081352198X paperback |
|
9780813521985 paperback |
|
