| Edition |
First edition. |
| Description |
xix, 296 pages, #32] pages of plates : illustrations ; 24 cm |
| Contents |
pt. 1. Subliminal media technology: bending minds in pursuit of power and profit. -- The subliminal strategies: figure-ground reversals (syncretistic illusions), embedding, double entendre, tachistoscopic displays, low-intensity light and low-volume sound, lighting and background sound. -- Polyphonic choral composition. -- Synesthesia. -- Multidimensional perception. -- Monolithic perception. -- How to get inside the open mind, undetected. -- The ten areas of behavior affected by subliminal stimuli: dreams, memory, conscious perception, emotional response, drive-related behavior, perceptual threshold, verbal behavior, adaptation levels or judgmental values, purchasing behavior, psychopathology. -- The underside of consciousness. -- Sublimation. -- Denial. -- pt. 2. Language and culture: the tools of indoctrinability: Media, the brainwashing laundromat. -- The logic of illogic. -- The logic of identification. -- The logic of excluded middles. -- The logic of contradiction. -- Truth in advertising. -- The real thing, symbolic realities. -- Symbols evoke feelings. -- Cause and effect, the greatest illusion of all. -- Verbal magic. -- The expectations of stereotypes. -- Moralities require deviants. -- Self-fulfilling prophecies. -- SPFs. -- The self-sealing world of objectivity. -- The friendly slot machine. -- The permanently closed mind. -- Appendix: ATF regulates subliminals. |
| Note |
Includes index. |
| Bibliography |
Bibliography: pages [269]-282. |
| Subject |
Mass media -- Psychological aspects.
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Advertising -- Psychological aspects.
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Manipulative behavior.
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Subliminal projection.
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| ISBN |
0805009086 |
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