| Description |
xix, 307 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Foreword / John V. Pavlik -- Social media and social networking. Facebook: how college students work it / Lynne M. Webb ... [et al.] -- Social media and persuasion : crowdsourcing arguments on digital networks / John Jones -- Trivial pursuits of mass audiences using social media : a content analysis of Facebook wall posts by fans of top-trending television programs / Douglas A. Ferguson -- Social media and education. Social media in education : effects of personalization and interactivity on engagement and collaboration / Ronald A. Yaros -- You can't go back now : incorporating "disruptive" technologies in the large lecture hall / C. Michael Elavsky -- Tweeting 101 : Twitter and the college classroom / Alec R. Hosterman -- Cultivating a community of learners : the potential challenges of social media in higher education / Lily Zeng, Holly Hall, Mary Jackson Pitts -- Social media and strategic communication. Attitudes and perceptions about social media among college students and professionals involved and not involved in strategic communications / Bobbi Kay Lewis, Cynthia Nichols -- Beyond the press release : social media as a tool for consumer engagement / Mia C. Long -- Marketing and branding in online social media environments : examining social media adoption by the top 100 global brands / Miao Guo -- Social media and politics. Social media and the millennial generation in the 2010 midterm election / John Allen Hendricks, Jerry K. Frye -- Social media and youth activism / Rhon Teruelle -- Black youth, social media, and the 2008 presidential election / Travis L. Gosa -- Social media and legal/ethical issues. Legal pitfalls of social media usage / Lyrissa Barnett Lidsky, Daniel C. Friedel -- Realm of the expected : redefining the public and private spheres in social media / Jasmine E. McNealy -- Tweets, blogs, Facebook, and the ethics of 21st-century communication technology / James Benjamin. |
| Summary |
Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research. -- Book Description from Website. |
| Subject |
Online social networks.
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Social media.
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Digital communications -- Social aspects.
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Internet -- Social aspects.
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| Added Author |
Noor Al-Deen, Hana S.
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Hendricks, John Allen.
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| ISBN |
9780739167298 cloth alkaline paper |
|
0739167294 cloth alkaline paper |
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9780739167304 electronic |
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0739167308 electronic |
|
0739180096 |
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9780739180099 |
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