| Description |
xii, 301 pages, 7 pages : illustrations ; 21 cm |
| Note |
Originally published in hardcover: Boston : Little, Brown and Company, March 2000; first Back Bay paperback edition, January 2002. |
| Bibliography |
Includes bibliographical references (pages 281-291) and index. |
| Contents |
Introduction -- Three rules of epidemics -- Law of the few: connectors, mavens, and salesmen -- Stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- Power Of Context (Part One): Bernie Goetz and the rise and fall of New York City crime -- Power Of Context (Part Two): Magic number one hundred and fifty -- Case Study: Rumors, sneakers, and the power of translation -- Case Study: Suicide, smoking, and the search for the un-sticky cigarette -- Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world -- Endnotes -- Acknowledgments -- Index -- Reading group guide -- Excerpt from David and Goliath. |
| Summary |
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. |
| Supplement |
Separately paged ([1] - 7) Back Bay Readers' Pick Reading Group Guide: The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell, titled, "A conversation with Malcolm Gladwell"; © 2013 by Malcolm Gladwell and Little, Brown and Company. |
|
Unpaged "About the Author...and his next book" section: an excerpt from the opening pages of Malcolm Gladwell's David and Goliath; published by Little, Brown and Company in October 2013; © 2013 by Malcolm Gladwell. |
| Subject |
Social psychology.
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Contagion (Social psychology)
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Causation.
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Context effects (Psychology)
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Causation. (OCoLC)fst00849829
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Contagion (Social psychology) (OCoLC)fst00876512
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Context effects (Psychology) (OCoLC)fst00876662
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Social psychology. (OCoLC)fst01122816
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Social Behavior.
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Psychology, Social.
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Diffusion of Innovation.
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Leadership.
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Marketing.
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Group Processes.
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| Added Title |
How little things can make a big difference |
| ISBN |
9780316346627 (pbk.) |
|
0316346624 (pbk.) |
|
