| Description |
xvi, 509 pages : illustrations ; 24 cm. |
| Series |
Sage classics ; 3 |
|
Sage classics ; v. 3.
|
| Bibliography |
Includes bibliographical references (pages 463-488) and indexes. |
| Contents |
Pt. I. Validity of Attitude and Personality Tests. 1. Types of Validity: Construct, Trait, or Discriminant Validity. 2. Multitrait-Multimethod Validity Matrix. 3. Does the Method of Measurement Add Irrelevancies or Does It Dilute? 4. The Current Status of Research on the Multitrait-Multimethod Validity Matrix. 5. The Contemporary Philosophy of Science Appropriate to the Multitrait-Multimethod Validity Matrix. 6. Biases in Attitude and Personality Scales -- Pt. II. Indirect Measures. 7. Fifteen Validity Issues Affecting All Measures. 8. Indirect Attitude Measures. 9. Seating Patterns as an Attitude Index -- Pt. III. Qualitative and Ethnographic Approaches. 10. Qualitative Research Methods in Program Evaluation. 11. The Qualitative Case Study. 12. Using the Anthropologist's Informants. 13. The Translation of Personality and Attitude Tests. 14. Field-Manual Anthropology -- Pt. IV. The Use of Administrative Records. |
| Subject |
Social sciences -- Methodology.
|
|
Social sciences -- Statistical methods.
|
| Added Author |
Russo, M. Jean.
|
| ISBN |
0761904069 cloth alkaline paper |
|
9780761904069 cloth alkaline paper |
|
0761904077 paperback alkaline paper |
|
9780761904076 paperback alkaline paper |
|
