| Description |
x, 299 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 275-286) and index. |
| Contents |
You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Fine strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer. |
| Subject |
Influence (Psychology)
|
|
Change (Psychology)
|
|
Persuasion (Psychology)
|
| Added Author |
Patterson, Kerry, 1946-
|
| ISBN |
9780071484992 alkaline paper |
|
007148499X alkaline paper |
|
