| Description |
xxiv, 190 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references (P. [145]-178) and index. |
| Contents |
Introduction: smart is as smart does -- The outside view: why Big Brown was a bad bet -- Open to options: how your telephone number can influence your decisions -- The expert squeeze: why Netflix knows more than clerks do about your favorite films -- Situational awareness: how accordion music boosts sales of burgundy -- More is different: how bees find the best hives without a real estate agent -- Evidence of circumstance: how outsourcing the Dreamliner became Boeing's nightmare -- Grand ah-whooms: how ten Brits made the Millennium Bridge wobble -- Sorting luck from skill: why investors excel at buying high and selling low -- Time to think twice: how you can change your decision making immediately. |
| Subject |
Decision making.
|
| ISBN |
9781422176757 hardback alkaline paper |
|
1422176754 hardback alkaline paper |
|
