LEADER 00000cam  2200000 a 4500 
001    ocn430056243 
003    OCoLC 
005    20101015055406.0 
008    100115t20102010ohua     b    001 0 eng   
010      2010001930 
015    GBB056134|2bnb 
016 7  015541541|2Uk 
019    620137178 
020    9781582977188|qalkaline paper 
020    1582977186|qalkaline paper 
035    (OCoLC)430056243 
035    (OCoLC)430056243|z(OCoLC)620137178 
040    DLC|beng|cDLC|dYDX|dBTCTA|dYDXCP|dUKM 
043    n-us---|an-cn--- 
049    CKEA 
050 00 Z285.5|b.R67 2010 
082 00 070.5/93|222 
100 1  Ross, Marilyn Heimberg. 
245 14 The complete guide to self publishing :|beverything you 
       need to know to write, publish, promote, and sell your own
       book /|cMarlyn Ross & Sue Collier. 
246 3  Self-publishing 
250    Fifth edition. 
264  1 Cincinnati, Ohio :|bWriter's Digest Books,|c[2010] 
264  4 |c©2010 
300    555 pages :|billustrations ;|c22 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Rev. ed. of: Complete guide to self publishing / by Tom 
       Ross, 4th ed., 2002. 
504    Includes bibliographical references (pages 512-518) and 
       index. 
505 0  Your portal to self-publishing: enter here -- Alternatives
       for getting into print: from POD to subsidy publishing, 
       and everything in between -- Cyberoptions, reading between
       the lines of e-books -- Scoping out a marketable subject -
       - Product development: writing your book or booklet -- 
       Establishing your publishing company and generating 
       capital -- Mastering operating procedures -- Must-do 
       important early activities -- Wow! Design and typesetting 
       -- Affordable book manufacturing, the printing process -- 
       Initiating a nationwide marketing plan with publicity 
       pizzazz -- Using the web to rally "buzz" and business -- 
       Provocative promotional strategies -- Turning book 
       signings into stellar events -- Milking the standard 
       channels of distribution -- Crafting ads that reel in 
       results -- Direct marketing smarts -- Tapping into 
       lucrative subsidiary rights -- Social media marketing, new
       rules for added revenue -- Originating extraordinary "out-
       of-the-box" opportunities -- Seminars, classes, and trade 
       shows can multiply your profits -- Bagging the big game: 
       selling your self-published book to a Goliath -- Enlarge 
       your kingdom: move up to "small press" status. 
520    This book empowers writers to publish their own work with 
       minimal risk and maximum profits. Inside is complete step-
       by-step guidance on publishing and marketing a book with 
       new information on podcasts, blogs, webinars, e-publishing,
       print-on-demand and e-rights. A detailed marketing plan 
       and marketing timetable, plus samples of sales letters, 
       cover designs, catalog sheets and forms are also provided.
       An in-depth discussion of exclusive distributors, plus 
       recent changes in bookselling make this book extremely 
       topical. 
650  0 Self-publishing|zUnited States. 
650  0 Self-publishing|zCanada. 
700 1  Collier, Sue. 
994    92|bCKE