| Description |
xxi, 177 pages : illustrations ; 28 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls. |
| Summary |
Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description |
| Subject |
Libraries -- Special collections -- Electronic information resources.
|
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Libraries -- Marketing.
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Electronic information resources -- Marketing.
|
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Libraries -- United States -- Marketing -- Case studies.
|
| Added Author |
LaGuardia, Cheryl.
|
| ISBN |
9781555708894 |
|
1555708897 |
|
