| Description |
xxiii, 230 pages : illustrations ; 23 cm |
| Contents |
Introduction -- Part 1: The power of Pinterest. The astounding interest in Pinterest -- Supermodels -- A new way of networking -- A personal story -- Part 2: Pinterest for marketers. Basic functions and beginner best bets -- Pinning for maximum success -- Part 3: Leveraging the power of Pinterest. Strategies for social contagion -- Weaving Pinterest into your social media marketing -- Pin tips and contests -- Driving and growing Pinterest traffic -- Real-time blogger success stories -- Part 4: Pinterest selling strategies. Pinterest and the new era of social commerce -- Pinterest for selling services and other intangibles -- Incorporating eBay, Amazon, and Etsy -- Monetization strategies for Pinterest -- Marketing campaigns for Pinterest -- Part 5: No product, no problem. Pinterest and the world of nonprofits -- Influencing your community with Pinterest -- Marketing and technology resources. |
| Bibliography |
Includes bibliographical references (pages 217-219) and index. |
| Subject |
Internet marketing -- Social aspects.
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Pinterest.
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Social media -- Marketing.
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Branding (Marketing)
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Web sites -- Design.
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| Added Author |
Lacey, Karen, 1963-
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| ISBN |
9780071805568 (pbk. : acid-free paper) |
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0071805567 (pbk. : acid-free paper) |
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9780071805575 (e-ISBN) |
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0071805575 (e-ISBN) |
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