LEADER 00000cim a2200565 i 4500 
001    on1157311227 
003    OCoLC 
005    20210218111118.0 
007    sd fungnnmmned 
008    121004s2019    mdunnnn        z  n eng d 
020    9781980069577 
020    1980069573 
028 02 CA0655|bRecorded Books 
035    (OCoLC)1157311227 
040    RECBC|beng|erda|cRECBC|dOCLCO|dOCLCQ|dOCLCF 
049    CKEA 
050  4 HF5415|b.I528 2019 
082 04 658.8|223 
245 00 Inside marketing :|bpractices, ideologies, devices /
       |cedited y Detlev Zaick and Julien Cayla. 
250    Unabridged. 
264  1 Prince Frederick, Md. :|bRecorded Books,|c[2019] 
264  4 |c℗2019 
300    14 audio discs (16 hr.) :|bdigital ;|c4 3/4 in. 
336    spoken word|bspw|2rdacontent 
337    audio|bs|2rdamedia 
338    audio disc|bsd|2rdacarrier 
344    digital|boptical|c1.4 m. per second|2rda 
347    audio file|bCD audio|2rda 
490 1  Your coach in a box 
500    Compact disc. 
500    In container (17 cm.). 
500    Title from container. 
511 0  Narrated by Jonathan Yen. 
520    The intensification of marketing activities in recent 
       years has led the public to become much more aware of its 
       role as consumers. Yet, the increased visibility of 
       marketing materials and associated messages in everyday 
       life is in contrast with the often little-understood inner
       workings of the marketing profession itself, despite the 
       widespread recognition of marketers as key agents in 
       shaping the face of global capitalism. Inside Marketing 
       offers a theoretically informed critical perspective on 
       contemporary marketing practice and its growing cultural, 
       economic, and political influence worldwide. This book 
       brings together leading scholars and practitioners from 
       the fields of business, history, economic sociology, and 
       cultural anthropology, to analyze the inner workings and 
       outer effects of marketing as a material social practice, 
       an ideology, and a technique. Their work raises some 
       important and timely questions. How has marketing 
       transformed the pharmaceutical industry and what are the 
       consequences for our lives? How does marketing influence 
       the way we think of progress and modernity? How has 
       marketing changed the way we think of childhood? And how 
       does marketing appropriate the creativity of consumers for
       profit? 
650  0 Business. 
650  0 Marketing|xManagement. 
650  0 Marketing. 
650  7 BUSINESS & ECONOMICS|xGeneral.|2bisacsh 
650  7 Business.|2fast|0(OCoLC)fst00842262 
650  7 Marketing.|2fast|0(OCoLC)fst01010167 
650  7 Marketing|xManagement.|2fast|0(OCoLC)fst01010209 
655  7 Audiobooks.|2fast|0(OCoLC)fst01726208 
655  7 Audiobooks.|2lcgft 
700 1  Cayla, Julien,|eauthor. 
700 1  Yen, Jonathan,|enarrator. 
700 1  Zwick, Detlev,|enarrator. 
710 2  Recorded Books, Inc. 
830  0 Your coach in a box. 
994    C0|bCKE