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Book
Author
Zichermann, Gabe, 1974-
Title
Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder.
Publication Info.
Hoboken, N.J. : Wiley, [2010]
©2010
Copies
Location
Call No.
Status
Bristol, Main Library - Non Fiction
658.8 Z61
Check Shelf
Description
xviii, 220 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 207-209) and index.
Subject
Customer loyalty programs.
Customer loyalty.
Marketing.
Added Author
Linder, Joselin, 1975-
ISBN
9780470562239 cloth
0470562234 cloth
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