Setting the stage -- Micromessages : the DNA of leadership -- The blind spot -- Birds do it, bees do it--even babies do it -- I didn't say she stole the book -- It's here, there and everywhere -- Speaking the language -- What's in it for me? -- Retrain your brain -- Is this about faking it? -- That's one dumb rat! -- Shrink group think -- Bottoms up! -- Mixed messages -- Micromessages: in the air and everywhere -- The power of a spell -- Breaking the spell -- Teachers at the epicenter -- Resetting your filters afterword.