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Bestseller
BestsellerE-Book
Author Phillips, David, 1945 July 14-

Title Online public relations : a practical guide to developing an online strategy in the world of social media / David Phillips, Philip Young.

Publication Info. London ; Philadelphia : Kogan Page, 2009.

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Edition 2nd ed.
Description 1 online resource (xiii, 274 pages) : illustrations.
Series PR in practice series
PR in practice series.
Bibliography Includes bibliographical references and index.
Summary The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively, with an eye toward social media.
Contents Half Title Page; PR in Practice Series; Title page; Copyright; Table of contents; Foreword; Acknowledgements; Part 1 Everybody's public relations; Chapter 1 The battleground; Chapter 2 The geography of social media: a quick guide to key terms; Part 2 A shift in culture, communication and value; Chapter 3 Transparency; Chapter 4 How organizations become porous; Chapter 5 The internet as an agent; Chapter 6 Richness and reach; Chapter 7 New models of information exchange; Chapter 8 Information and things; Chapter 9 Knowledge; Chapter 10 Commercial implications of the internet.
Note Print version record.
Subject Public relations.
Social media.
BUSINESS & ECONOMICS -- Public Relations.
Public relations. (OCoLC)fst01082892
Social media. (OCoLC)fst01741098
Added Author Young, Philip, 1957-
Other Form: Print version: Phillips, David, 1945 July 14- Online public relations. 2nd ed. London ; Philadelphia : Kogan Page, 2009 9780749449681 0749449683 (DLC) 2008054391 (OCoLC)289096000
ISBN 9780749457426 (electronic bk.)
0749457422 (electronic bk.)
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