| Description |
256 pages ; 21 cm |
| Bibliography |
Includes bibliographical references (pages 246-247) and index. |
| Contents |
Step 1. Bone up on the specialty food business -- Learn about the food industry -- Prepare for greatness -- Step 2. Cook up your business idea -- Create your mission, realize your vision -- Find your niche -- Brand your business -- Step 3. Make your food products real -- Package your product -- Find the best ingredients -- Get into production -- Step 4. Get your food products to market -- Where will you sell? -- Price your products -- Promote your products -- Step 5. Make it real! -- Now you're cookin' : Sell and engage post-launch -- Set up your business -- So you really want to start a food business? |
| Summary |
Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing. Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you. You'll glean creative ideas, inspiring inside scoops, and cringe-worthy cautionary tales. Learn how to define your vision and strategy; create a business plan; fund your company; determine a profitable retail price; choose the right production method; and sell and market your specialty food.--COVER. |
| Subject |
Food industry and trade -- United States.
|
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Cottage industries -- United States.
|
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Small business -- United States.
|
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Cottage industries. (OCoLC)fst00880839
|
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Food industry and trade. (OCoLC)fst00930843
|
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Small business. (OCoLC)fst01121223
|
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United States. (OCoLC)fst01204155
|
| ISBN |
9781452107080 (paperback) |
|
1452107084 (paperback) |
|
