This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z. Packed with stories and insights from dozens of youth research projects, you'll find out what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours. In InstaBrain, you will learn:· Where they go for different types of content· What draws them in· How they make a buying decision· What keeps them coming back· How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG." From author's website http://www.sarahweise.com/instabrainbook.
