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Book Cover
Bestseller
BestsellerE-Book
Author Budelmann, Kevin, author.

Title Brand identity essentials : 100 principles for designing logos and building brands / Kevin Budelmann, Yang Kim, Curt Wozniak.

Publication Info. Beverly, Mass. : Rockport Publishers, [2010]
©2010

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (208 pages) : illustrations
data file rda
Note Print version record.
Summary This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Contents Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit -- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
Subject Logos (Symbols) -- Design.
Industrial design coordination.
ANTIQUES & COLLECTIBLES -- Paper Ephemera.
DESIGN -- Clip Art.
DESIGN -- Graphic Arts -- Branding & Logo Design.
DESIGN -- Graphic Arts -- Commercial & Corporate.
DESIGN -- Graphic Arts -- Illustration.
Industrial design coordination. (OCoLC)fst00970923
Logos (Symbols) -- Design. (OCoLC)fst01002132
Genre/Form Electronic books.
Added Author Kim, Yang, 1968-
Wozniak, Curt.
Added Title 100 principles for designing logos and building brands
One hundred principles for designing logos and building brands
Other Form: Print version: Budelmann, Kevin. Brand identity essentials. Beverly, Mass. : Rockport Publishers, ©2010 9781592535781 (DLC) 2010018826 (OCoLC)316018182
ISBN 9781610580687 (electronic bk.)
1610580680 (electronic bk.)
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