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100 1  Wotzkow, Helm,|d1898-|eauthor. 
245 14 The Art of Hand-Lettering :|bTechniques for Mastery and 
       Practice /|cHelm Wotzkow. 
264  1 [Place of publication not identified] :|bDover 
       Publications,|c[2018] 
264  4 |c©2018 
300    1 online resource (336 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
506    Access limited to subscribing institutions. 
520    Author Helm Wotzkow, a commercial artist specializing in 
       advertising, leads readers step by step from beginning to 
       advanced skills. His extensive experience provides so many
       helpful suggestions and tips that even professional 
       letterers will find useful new ideas on almost every page.
       Wotzkow begins with advice on the tools necessary to hand-
       lettering. He then proceeds to a detailed discussion and 
       analysis of roman majuscule and minuscule characters, the 
       lettering upon which most styles are based. Both pen and 
       brush lettering are covered. Subsequent chapters explore 
       italic, gothic, script, and block styles of lettering as 
       well as negative lettering, perspective lettering, and 
       lettering on curves. Each chapter is illustrated with 
       scores of examples of fine lettering executed by Wotzkow 
       and his students. Rather than presenting a series of hard-
       and-fast rules, the author helps readers analyze existing 
       forms, discover new techniques, and develop their own 
       critical faculties. Valuable for the student, the teacher,
       the lecturer, [and] the designer," declared School Arts of
       this thorough, practical guide to hand-lettering.". 
588 0  Print version record. 
650  0 Alphabets. 
650  0 Lettering. 
650  7 ART / Techniques / Calligraphy.|2bisacsh 
655  0 Electronic books. 
776 0  |iOther version:|aWotzkow, Helm.|tArt of hand-lettering.
       |dMineola, New York : Dover Publications, Inc., 2018.
       |z9780486824017|w(DLC)2017050091 
914    frd00021295