Title Way too cool : selling out race and ethics / Shannon Winnubst.

Publication Info.

New York : Columbia University Press, 2015.

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Location	Call No.	Status
Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
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Description	1 online resource (xii, 242 pages)
Note	Print version record.
Bibliography	Includes bibliographical references and index.
Contents	Table of Contents; Acknowledgments; Introduction: A Very Uncool Book; 1. Excavating Categories: Foucault's Birth of Biopolitics; Interlude 1: Old School Cool; 2. Rethinking Difference: The Limits of Interpellation; Interlude 2: Instant Cool!; 3. From Instant Karma to Instant Wealth: The Fantasies and Cathexes of These Neoliberal Times; Interlude 3: Neoliberal Cool; 4. "How Cool Is That?": Gender and the Neoliberal Imaginary; Interlude 4: The Birth of Cool; 5. Reading Race as the Real: The Securities and Punishments of Neoliberal Cool; Interlude 5: Real Cool, Now 6. Stop Making Sense: The Aporia of Race and EthicsNotes; Bibliography; Index.
Summary	Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture, embodying a very specific, highly charged method of resistance to white supremacy and the globalized exploitation of capital. Way Too Cool follows the hollowing-out of "coolness" in modern American culture and its reflection of a larger evasion of.
Subject	Advertising -- Social aspects -- United States -- History.
	Minorities in advertising -- United States -- History.
	Commodification -- United States.
	Neoliberalism -- United States.
	United States -- Race relations.
	POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
	SOCIAL SCIENCE -- Anthropology -- Cultural.
	SOCIAL SCIENCE -- Popular Culture.
	Advertising -- Social aspects. (OCoLC)fst00797762
	Commodification. (OCoLC)fst01893315
	Minorities in advertising. (OCoLC)fst01023261
	Neoliberalism. (OCoLC)fst01737382
	Race relations. (OCoLC)fst01086509
	United States. (OCoLC)fst01204155
Genre/Form	History. (OCoLC)fst01411628
Other Form:	Print version: Winnubst, Shannon. Way too cool. New York : Columbia University Press, [2015] 9780231172943 (DLC) 2015004862 (OCoLC)906027784
ISBN	9780231539883 (electronic bk.)
	0231539886 (electronic bk.)

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