| Edition |
Third edition. |
| Description |
xiii, 327 pages : illustrations ; 26 cm |
| Note |
Rev. ed. of: Race, multiculturalism, and the media. 2nd ed. c1995. |
| Bibliography |
Includes bibliographical references (pages 309-318) and index. |
| Contents |
pt. I. Majority rules : "minorities" and the media -- 1. Diversity in the land of majority rule -- Who are the minorities? -- Population projections -- The racial and cultural mix : from melting pot to minorities to multiculturalism -- Growing racial and ethnic diversity : an international phenomenon -- The future of the multicultural United States -- Are the media maximizing the opportunity created by the increasing racial and ethnic diversity? -- 2. Do the media matter? -- The functions of media in society -- The mass media -- Do the media matter? -- News coverage and mob violence -- The influence of the media on bigotry -- How do the media matter? -- From mass media to class media -- pt. II. Racialism in entertainment portrayals -- 3. The roots of racial stereotypes in American entertainment -- The history and stereotyping of people of color in the United States -- The beginnings of mass entertainment : racialism on stage -- Racialism in the movies -- The changes in racial stereotyping during Hollywood's legacy -- The shameful legacy of racial stereotyping in entertainment media -- 4. Stereotypes extend into television and the video age -- Portrayals of people of color in American entertainment media since World War II -- TV portrayals : the first 50 years -- Racial imagery in the video age -- Stereotypes in video games -- Audience demand can affect change -- |
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pt. III. Racialism in public communication -- 5. The press : a legacy of exclusion -- Phases and patterns in the treatment of people of color in news media -- Obstacles to multiracial news coverage -- Newsroom policy and race -- Taking "time out" to improve news accuracy -- 6. Advertising : the media's not-so-silent partner -- Advertising and media in the land of plenty -- Race and ethnicity in advertising -- Advertising images : protests and progress -- Integration in advertising -- Mining multicultural markets -- Advertising ethics and ethnic media -- 7. Public relations : influencing the content of the media -- Diversity and room for growth -- Women of color in public relations -- Why public relations needs people of color -- The influence of public relations on news media -- Diversity in public relations -- An agenda for diversity in public relations education -- An agenda for diversity in the public relations field -- pt. IV. Women of color in the media -- 8. Women of color : two strikes and ... ? -- Breaking the barrier : Black women rise to the top -- Sex, servants, and stereotypes : Latinas in the media -- From geisha girl to woman warrior : cashing in on the Asian mystique -- Newswomen of color -- Newsroom power and practices : perpetuating inaccurate portrayals -- Power and positions : diversity in the evening news -- |
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pt. V. Strategies for dealing with racially insensitive media -- 9. Access : toward diversity with (un)deliberate speed -- Discrimination in the film and television entertainment industries -- The racial composition of the news media workforce -- The recruitment and retention of people of color -- 21st century discrimination -- 10. Advocacy : pressuring the media to change -- Challenging bias in broadcasting -- Expanding multiculturalism in the newspaper industry -- The impact of professional organizations of people of color in the media -- Advocacy in the entertainment industry -- Advocacy in education -- Confronting the status quo and increasing multiculturalism in the media -- 11. Alternatives : colorful firsts in class communication -- Communication before the Europeans -- Early printing in America -- The first Latino newspaper : El Misisipí in 1808 -- The first Black newspaper : Freedom's journal in 1827 -- The first Native American newspaper : The Cherokee Phoenix in 1828 -- The first Asian Pacific American newspaper : The Golden Hills' new in 1854 -- Similarities in the first newspapers of people of color -- pt. VI. The rise of class communication -- 12. 21st-century challenges and opportunities -- The growth of racial diversity -- The technological advances in communication media -- The targeting of audience segments by the media -- The communication media and the segmented society -- New opportunities : the rise of class communication -- Controlling the destiny of communication media -- Segmented media : are we losing the common culture that bonds us? |
| Subject |
Racism in mass media.
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Sexism in mass media.
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Mass media -- United States.
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Cultural pluralism -- United States.
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| Added Author |
Gutiérrez, Félix.
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Chao, Lena M.
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Wilson, Clint C., II.
Race, multiculturalism, and the media.
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| ISBN |
0761925155 (cloth : acid-free paper) |
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9780761925156 (cloth : acid-free paper) |
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0761925163 (pbk. : acid-free paper) |
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9780761925163 (pbk. : acid-free paper) |
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