| Edition |
First edition. |
| Description |
xi, 289 pages, 8 unnumbered pages of plates : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
"The economy got us" -- Duty calls -- "Government motors" -- Keep it simple -- Ennis, Texas -- Keeping it between the ditches -- (Good) vibrations -- Buenos Días, San Antonio -- Keep going, keep growing -- Betting on people, not products: the Apple iPhone -- Personal business -- GM: rising to the challenge -- January 2010 -- "Design, build, and sell the world's best vehicles" -- Management: focus, focus, focus -- Spirit of hope -- A very public offering: GM's IPO - The last chapter: reflection. Texas-a (management) state of mind. |
| Summary |
CEO Ed Whitacre shares his story of his corporate success at AT&T and his assignment by President Barack Obama to turn around the failing General Motors. He delves candidly into the business tactics he used to bring GM back from the brink, and discusses the people and events that have influenced his life. |
| Subject |
Whitacre, Edward E., 1941-
|
|
Chief executive officers -- United States -- Biography.
|
|
AT & T (Firm) -- Management.
|
|
General Motors Corporation -- Management.
|
|
Industrial management -- United States.
|
| Added Author |
Cauley, Leslie, 1957-
|
| ISBN |
9781455513017 hardback $28.99 |
|
1455513016 hardback |
|
9781455521678 |
|
1455521671 |
|
