| Description |
xxiv, 196 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 159-189) and index. |
| Contents |
Foreword / Mike Wenzel, Helderberg Mountain Brewing Company -- Preface -- Talking from the tap! Sean McGrath -- Part I. Understanding beer culture: not just for the brewing novice -- Craft beer history and culture: "What can knowledge do for you?" -- Talking from the tap! Mike Stevens -- Beer basics: What do I need to know? -- Talking from the tap! Lauren Zeidler -- Brewin' up some beer: Barely gettin' started -- Talking from the tap! Devon Hamilton -- Part II. Building more beer knowledge and skills: the complexities of beer and brewing -- More about primary beer ingredients -- Talking from the tap! Lily Calderwood -- You don't need to be Einstein: The science behind a good brew -- Talking from the tap! Gwen Conley -- From extract to grains: Brewing bigger! -- Talking from the tap! Emily Armstrong with Jeff Joslin -- Part III. Starting up a brewery, bar, or tasting room: brewin' up a business -- "How do I get my business approved?": The ever-changing landscape of the beer industry -- Talking from the tap! Billy Pyatt -- How do I market and promote my business? -- Talking from the tap! Susanne Hackett -- I think I'm a people person: How do I manage a small business? -- Talking from the tap! Ingrid Alvarez Cherney -- Part IV. Immersing yourself in craft beer culture: It's time for some fun ... and beer! -- Getting familiar with others in the industry: More about learning and drinking -- Talking from the tap! Erin Peters -- Ready, set, brew!: Enough networking, let's get down to brewing: six recipes -- Talking from the tap! Laura Ulrich. |
| Summary |
"Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone who wants to know more about craft beer brewing, tasting, and selling. The authors provide a tasty overview of various types of craft beer, methods for brewing, and opportunities for taking your craft beer to market. In their Talking from the Tap! interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry."--Jacket flap. |
| Subject |
Beer -- United States.
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Beer industry -- United States -- Management.
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Entrepreneurship.
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Brewers -- United States.
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Microbreweries.
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BUSINESS & ECONOMICS / Entrepreneurship.
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BUSINESS & ECONOMICS / Small Business.
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COOKING / History.
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| Added Author |
Luttrell, Regina, 1975- author.
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Luttrell, M. Todd, author.
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McGrath, Sean, author.
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Wenzel, Mike, writer of foreword.
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| Other Form: |
Online version: Brew your business. Lanham : Rowman & Littlefield, a wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., [2017] 9781442266834 (DLC) 2017032972 |
| ISBN |
9781442266827 (cloth ; alk. paper) |
|
1442266821 (cloth ; alk. paper) |
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