| Description |
xvii, 218 pages : illustrations ; 22 cm |
| Bibliography |
Includes bibliographical references (pages [182]-183) and index. |
| Contents |
Top twenty questions about corporate blogging -- A quick romp through the corporate blogosphere -- Confronting fear of blogging -- A baker's dozen: 12 plus 1 ways to use a corporate blog -- Should the CEO blog? -- The new ROI is ROB (return on blog) -- Top ten tips write an effective business blog -- What you really need to know about blogging tools and technology -- Cheat sheet: making the case for blogging to the boss -- What's next. |
| Subject |
Business communication -- Blogs.
|
|
Blogs.
|
| ISBN |
1591841259 |
|
9781591841258 |
|
