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Author Vogt, Henrik.

Title Open Source customer relationship management solutions : potential for an impact of Open Source CRM solutions on small- and medium sized enterprises / Henrik Vogt.

Publication Info. Hamburg [Germany] : Diplomica Verlag, 2008.

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 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource (iv, 85 pages) : illustrations (some color)
Note Cover title.
Bibliography Includes bibliographical references.
Note Print version record.
Contents Open Source Customer Relationship Management Solutions. Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises; Preface; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Importance of CRM for Small and Medium-Sized Enterprises; 3. Requirements of Customer Relationship Management; 4. Open Source CRM Solutions; 5. Conclusion; Bibliography; Appendix.
Summary The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed. The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software. In order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, and the.
Subject Small business -- Computer programs.
Open source software.
Industrial management.
BUSINESS & ECONOMICS -- General.
Open source software. (OCoLC)fst01046097
Small business -- Computer programs. (OCoLC)fst01121240
Other Form: Print version: Vogt, Henrik. Open Source Customer Relationship Management Solutions : Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises. : Diplomica Verlag, ©2008 9783836667593
ISBN 9783836617598 (electronic bk.)
3836617595 (electronic bk.)
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