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Author Vinjamuri, David, 1964-

Title Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.

Publication Info. Hoboken, N.J. : John Wiley & Sons, [2008]


Location Call No. Status
 Plainville Public Library - Non Fiction  658.827 VIN    Check Shelf
 Simsbury Public Library - Non Fiction  658.827 VINJAMURI    Check Shelf
Description xii, 212 pages ; 24 cm
Note Includes index.
Contents What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword.
Subject Branding (Marketing) -- United States -- Case studies.
Entrepreneurship -- United States -- Case studies.
Serendipity -- United States -- Case studies.
Businesspeople -- United States -- Biography.
ISBN 9780470165065 cloth
0470165065 cloth
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