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Author Twitchell, James B., 1943-

Title Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell.

Publication Info. New York : Simon & Schuster, 2004.
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Location Call No. Status
 Manchester, Main Library - Non Fiction  658.827 TWITCHELL    Check Shelf
Description 327 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages 303-313) and index.
Contents Branding 101 : Marketing stories in a culture of consumption -- One market under God : the churching of brands -- School daze : Higher Ed, Inc., in an age of branding -- Museumworld : The art of branding art -- When all business is show business, what's next?
Subject Branding (Marketing) -- United States.
Brand name products -- Social aspects -- United States.
Church marketing -- United States.
Education -- Marketing.
Museums -- Marketing.
ISBN 0743243463
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