| Description |
1 online resource (viii, 262 pages) |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Is bigger better? -- A bigger stock price is not always a good thing -- Growth is about moving forward -- Are you a fixer or a grower? -- Know where to look -- Know what they want -- Tell the truth -- Create tension to generate forward movement -- Win hearts and minds -- Master momentum and bounce -- Know when to let go, and how to share the wealth -- Epilogue. |
| Summary |
When it comes to business growth, bigger is not always better. The key to achieving growth is to change the way we think about it. Genuine growth has more to do with reaching maximum potential than reaching maximum size. Based on ten years of research and dozens of personal interviews by the author, Bigger Isn't Always Better identifies seven key habits of mind that lead to real growth, and shows, through many examples, how they have been applied successfully. Examples include Darcy Williams at Nike, who championed a range of products for women that did not fit into the established market segments (men) of her employer; Bill Greenwood of Burlington Northern, who found a way to turn truckers, his railroad's most difficult competitors, into its best customers; Al Bru, who eliminated trans fats from Pepsico's Frito-Lay snack foods and got health-conscious consumers to embrace the products; and Jane Friedman, HarperCollins publisher, who was determined to give her company a brand identity and reduce its dependence on a few blockbuster books. Combining real-life stories and insightful analysis, Bigger Isn't Always Better shows how to move an organization forward -- to grow smarter, not fatter. |
| Note |
Print version record. |
| Subject |
Corporations -- Growth.
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Sustainable development.
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Creative ability in business.
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Corporations -- Growth.
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BUSINESS & ECONOMICS -- Structural Adjustment.
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Sustainable development.
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Creative ability in business.
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Corporations -- Growth.
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Corporations -- Growth.
(OCoLC)fst00879875
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Creative ability in business. (OCoLC)fst00882438
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Sustainable development. (OCoLC)fst01139731
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| Genre/Form |
Electronic books.
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Electronic books.
|
| Other Form: |
Print version: Tomasko, Robert M. Bigger isn't always better. New York, N.Y. : AMACOM, ©2006 0814408664 (DLC) 2005024600 (OCoLC)61453929 |
| ISBN |
0814429033 (electronic bk.) |
|
9780814429037 (electronic bk.) |
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