| Description |
1 online resource (284 pages) : illustrations |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
First words -- The C-word -- The B-word -- Virtual words -- All the world's a stage -- For-words -- Is that even a word? -- In words & out words -- A word from our sponsors -- The F-word -- Bad words. |
| Note |
Print version record. |
| Summary |
Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. |
| Local Note |
EBSCOhost Small Business Reference Center |
| Subject |
Word-of-mouth advertising.
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Viral marketing.
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Internet advertising.
|
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BUSINESS & ECONOMICS -- General.
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Internet advertising. (OCoLC)fst00977220
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Viral marketing. (OCoLC)fst01200110
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Word-of-mouth advertising. (OCoLC)fst01180179
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| Other Form: |
Print version: Thorne, Lynn, 1967- Word-of-mouth advertising, online and off 9781601380111 (DLC) 2008005880 (OCoLC)202533552 |
| ISBN |
9781601381859 (electronic book) |
|
1601381859 (electronic book) |
|
9781601380111 |
|
1601380119 |
|
