Skip to content
Catalog
You are not logged in |Login  
Add to My Lists Add to Bag MARC Display Return to Browse More Information
     
Previous Record Next Record
Book Cover
book
BookBook
Author Tharp, Marye C.

Title Marketing and consumer identity in multicultural America / Marye C. Tharp.

Publication Info. Thousand Oaks, Calif : Sage Publications, [2001]
©2001

Copies

Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658.8 T367M    Check Shelf
Description xvi, 397 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 315-359) and index.
Contents The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi ... [et al.] -- Multicultural markets and marketing : future directions.
Subject Target marketing -- United States.
Market segmentation -- United States.
Consumers -- United States -- Attitudes.
Multiculturalism -- United States.
ISBN 0761911030 alkaline paper
0761911022
-->
Permanent Link
Add a Review

 

Library Links

Encore

Search Tools

Language Settings

English
Español