| Edition |
7th edition |
| Description |
xiv, 498 pages ; 24 cm |
| Note |
Includes index. |
| Contents |
Communication : an overview. The importance of building relationships -- both orally and in writing ; Sentence construction matters -- Business writing basics. 21st century business language ; Structuring messages logically ; Presentation matters -- Electronic communication. Email etiquette ; Writing online : websites, blogs and social networking ; Customer care online -- Routine business transactions. Enquiries and replies ; Quotations, estimates and tenders ; Orders and their fulfillment ; Invoicing and settling of accounts ; Letters requesting payment ; Credit and status inquiries ; A typical business transaction (correspondence and documents) -- General business correspondence. Internal correspondence ; Secretarial and administrative correspondence ; Meetings documentation ; Personnel ; Reports and proposals -- Creative and persuasive documents. Complaints and adjustments ; Goodwill messages ; Notices, advertisements, information sheets and handouts ; Circulars ; Sales letters and voluntary offers ; Publicity material ; Business plans -- Appendix 1 : Spoken and written forms of address -- Appendix 2 : The A -- Z of alternative words -- Appendix 3 : How to write reports in plain English. |
| Summary |
In business, communication counts. If written clearly and structured well, your letters, emails, reports and other documents will achieve better results. This book is a practical and comprehensive guide that not only tells you how to do this, but also gives you easy to use examples that you can lift straight off the page and adapt for your own use. Contains over 300 sample documents covering a wide range of business situations, as well as practical advice on content, language, style and structure. |
| Subject |
Commercial correspondence.
|
|
Business writing.
|
|
Letter writing.
|
|
Business writing. (OCoLC)fst00842936
|
|
Commercial correspondence. (OCoLC)fst00869429
|
|
Letter writing. (OCoLC)fst00996699
|
| Genre/Form |
Business correspondence. (OCoLC)fst01919897
|
|
Business correspondence.
|
| ISBN |
9780273751939 |
|
027375193X |
|
