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Book Cover

Bestseller

Bestseller E-Book

E-Book

Author

Title Excel for marketing managers / Ivana Taylor and Bill Jelen.

Publication Info.	Uniontown, Ohio : Holy Macro! Books, [2006]
	©2006

Copies

Location	Call No.	Status
Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
Rocky Hill cardholders click here to access this title from EBSCO

Description	1 online resource (vi, d, 179 pages) : illustrations
Note	Includes index.
Contents	Front Cover; Title Page; Table of Contents; Dedications; Acknowledgements; About the Authors; What's in This Book and What Isn't?; How to Use Excel to Become a Marketing Genius; Excel-lent Beginnings; Time-saving Tricks; Formulas 101; I'm the Marketing Manager -- Now What?; Compiling Your Survey Data; Strategy Development; Disciplining Data; Competitive Analysis: Moving from Data to Information; Building Your Case: Presenting and Reporting Your Data; The Marketing Mix: Build an Irresistible Offering; Trade Shows: Make the Most of them; Measurement: Key to Market Management; Not Really the End.
Summary	Annotation The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.
Note	Print version record.
Subject	Microsoft Excel (Computer file)
	Marketing executives -- Computer programs.
	Marketing -- Management -- Data processing.
	BUSINESS & ECONOMICS -- Marketing -- General.
	BUSINESS & ECONOMICS -- Distribution.
	COMPUTERS -- Desktop Applications -- Spreadsheets.
Added Author	Jelen, Bill.
Other Form:	Print version: Taylor, Ivana. Excel for marketing managers. Uniontown, Ohio : Holy Macro! Books, ©2006 (DLC) 2005929676
ISBN	9781932802641 (electronic bk.)
	1932802649 (electronic bk.)
	9781615473120 (electronic bk.)
	1615473122 (electronic bk.)

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