| Description |
xxiii, 324 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
The business case for Google. Inceasing your business visibility. The benefits of increasing your visibility with Google. What is Google anyway? Learning about Google search. Dissembling the Google search engine -- Building your Google plan. What's your core business? Living in an online world. Your business Website. Assessing your competitors. Keeping track of customers -- Improving your online business site. The basics of building a good business site. Developing online and offline content. Stretching your marketing dollars. Secrets of the online marketing masters -- Promoting and growing your online business. Becoming a more popular site. Becoming an online expert. Advertising your business with Google AdWords. Making money with Google AdSense. The advantages of affiliate programs. Avoiding dumb online promotional mistakes -- What's next on your to-do list? Growing and expanding your content. The future of findability. App.: Websistes worth exploring. |
| Summary |
"The search engine for success." Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money especially if youre not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. |
| Subject |
Google (Firm)
|
|
Google (Firm) (OCoLC)fst00759798
|
|
Electronic commerce.
|
|
Electronic commerce. (OCoLC)fst00906906
|
| Added Title |
Complete idiot's guide |
|
Growing your business with Google |
| ISBN |
1592573967 |
|
9781592573967 |
| Standard No. |
021898573964 |
|
