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Author Swaim, Robert W.

Title The strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker / Robert W. Swaim.

Imprint San Francisco : Jossey-Bass, 2010.

Copies

Location Call No. Status
 Middletown, Russell Library - Adult Nonfiction  658.4 SWA    Check Shelf
Description xvi, 306 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references and index.
Contents Drucker on managing growth -- Strategy and the purpose of a business -- Dissecting the interview and Drucker on marketing -- The five deadly business sins -- Innovation and entrepreneurship -- Getting rid of yesterday -- External growth strategies -- Family business management -- Drucker and the next society -- Planning and managing organizational change -- Strategic planning: the entrepreneurial skill -- Strategic decision making.
Summary Peter F. Drucker is known as the 'father of modern management', and, since his death in November 2005, interest in him, his concepts and his books has only grown. In this book Robert W. Swaim outlines Drucker's growth strategies and marketing insights.
Subject Drucker, Peter F. (Peter Ferdinand), 1909-2005.
Management.
Marketing.
Success in business.
Drucker, Peter F. (Peter Ferdinand), 1909-2005. (OCoLC)fst01427486
Management. (OCoLC)fst01007141
Marketing. (OCoLC)fst01010167
Success in business. (OCoLC)fst01137062
Drucker, Peter F.
Management.
Marketing.
Indexed Term Drucker, Peter F. Peter Ferdinand 1909-2005
Management
Marketing
Success in business
ISBN 9780470824061 (pbk.)
0470824069 (pbk.)
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