Description |
xvi, 306 pages : illustrations ; 23 cm |
Bibliography |
Includes bibliographical references and index. |
Contents |
Drucker on managing growth -- Strategy and the purpose of a business -- Dissecting the interview and Drucker on marketing -- The five deadly business sins -- Innovation and entrepreneurship -- Getting rid of yesterday -- External growth strategies -- Family business management -- Drucker and the next society -- Planning and managing organizational change -- Strategic planning: the entrepreneurial skill -- Strategic decision making. |
Summary |
Peter F. Drucker is known as the 'father of modern management', and, since his death in November 2005, interest in him, his concepts and his books has only grown. In this book Robert W. Swaim outlines Drucker's growth strategies and marketing insights. |
Subject |
Drucker, Peter F. (Peter Ferdinand), 1909-2005.
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Management.
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Marketing.
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Success in business.
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Drucker, Peter F. (Peter Ferdinand), 1909-2005. (OCoLC)fst01427486
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Management. (OCoLC)fst01007141
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Marketing. (OCoLC)fst01010167
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Success in business. (OCoLC)fst01137062
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Drucker, Peter F.
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Management.
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Marketing.
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Indexed Term |
Drucker, Peter F. Peter Ferdinand 1909-2005 |
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Management |
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Marketing |
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Success in business |
ISBN |
9780470824061 (pbk.) |
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0470824069 (pbk.) |
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