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Author Sutherland, Rory, 1965- author.

Title Alchemy : the dark art and curious science of creating magic in brands business, and life / Rory Sutherland.

Publication Info. New York, NY : William Morrow, 2019.

Copies

Location Call No. Status
 Avon Free Public Library - Adult Department  659.1 SUTHERLAND    Check Shelf
 Cromwell-Belden Public Library - Adult Department  658.827 SUT    Check Shelf
Edition First U.S. edition.
Description xiii, 362 pages : illustrations ; 24 cm
Note "Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
Bibliography Includes bibliographical references.
Subject Branding (Marketing)
Branding (Marketing) -- Psychological aspects.
Marketing.
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Success in business.
Added Title Alchemy
Dark art and curious science of creating magic in brands business, and life
Alchemy : the surprising power of ideas that don't make sense
ISBN 9780062388414 (hardcover)
006238841X (hardcover)
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