| Edition |
5th ed. |
| Description |
1 online resource (287 pages) : illustrations |
| Note |
Includes index. |
| Contents |
Introduction: Entrepreneurship and the Road to Success -- Decisions, Decisions!! -- Which Comes First: Whether or How? -- Why People Start Companies -- What Makes an Entrepreneur? -- Upside/Downside: Reward and Risk -- 5 Ways to Get Rich -- Entrepreneurship for the Retiree -- When Is the Right Time to Start a Business? -- To Team or Not to Team -- Stolze's Law: The Peter Principle in Reverse -- The Theory of Distinctive Competence -- Why Small Companies Are Better -- Startup Strategies That Work: Picking Your Product and Market -- Product/Market Matrix -- Supply-Side Strategy -- Fads vs. Trends -- Product/Market Zig-Zag -- Buying a Franchise: Another Way to Own a Business -- Why People Buy: Value, Benefits, and Price -- Marketing Means Selling -- Using the Internet for an Entrepreneur -- Other Ways to Market: Franchising and Multilevel Marketing -- Forms of Business -- Setting Goals -- What! Me Write a Business Plan? -- Homemaker's Theory of Cash Flow: Forecasting Capital Needs -- How Much Money Is Enough? -- Where and How to Look for Financing -- How to Obtain a Loan: Improving the Odds -- Taking on Investors -- The Importance of Control: Who Needs It? -- Watch Out for the Sharks: And Other Advice for Dealing With Venture Investors -- How to Get a Venture Investment: Improving the Odds -- Staying Private/Going Public -- Will the Government Really Give Me Money? -- Working With Public Accountants, Bankers, and Lawyers -- Staffing Up, Staffing Down -- Reviewing Performance and Setting Standards -- Who Needs a Mentor? |
| Note |
Print version record. |
| Subject |
New business enterprises -- Management.
|
|
Entrepreneurship.
|
|
New business enterprises.
|
|
BUSINESS & ECONOMICS -- Small Business.
|
|
Entrepreneurship. (OCoLC)fst00912787
|
|
New business enterprises -- Management.
(OCoLC)fst01036850
|
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Stolze, William J. Start up. 5th ed. Franklin Lakes, NJ : Career Press, ©1999 1564144321 (DLC) 99032693 (OCoLC)41488688 |
| ISBN |
0585245975 (electronic bk.) |
|
9780585245973 (electronic bk.) |
|
