Description |
xvi, 302 pages : illustrations ; 25 cm |
Bibliography |
Includes bibliographical references (pages 256-285) and index. |
Contents |
The business of business -- The nothing new -- Chocolate villages -- Meatpackers and muckrakers -- The last nabob -- Silent Spring -- Queen and servant -- The reservoir -- The four tenets of connected leadership -- History rhymes -- On purpose -- Professional era -- The front foot -- People rising. |
Summary |
"Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line. Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling - ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first - Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them." -- Amazon. |
Subject |
Social responsibility of business.
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Social responsibility of business. (OCoLC)fst01122851
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Added Author |
Nuttall, Robin, author.
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Stadlen, Tommy, author.
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ISBN |
9781610396974 (hardcover) |
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1610396979 (hardcover) |
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